Riverdale star Camila Mendes has been named the face of John Frieda's 'Your Hair Talks.

Make a Statement' campaign. The American actress took to social media to announce the collaboration, posting 'So excited to reveal that I'm partnering with John Frieda Hair Care for an awesome new campaign! I've been using their Frizz Ease Extra Strength Hair Serum since I was in fifth grade, so this partnership truly is a perfect fit. Can't wait to share what we've been working on'.